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Detalhes da Produção
| Tipo | Artigo Publicado |
| Grupo | Produção Bibliográfica |
| Descrição | FERNEDA, Edilson ; do Prado, Hércules Antonio ; SILVA, Edilberto M.. Text Mining for Organizational Intelligence: A Case Study On A Public News Agency. Proceedings 5th International Conference On Enterprise Information Systems Iceis 2003, v. , p. -, 2003. |
| Autor | Hercules Antonio do Prado |
| Ano | 2003 |
Informações Complementares
| Ano do artigo | 2003 |
| Descricão e Informacões Adicionais | In this article it is presented a case study on the creation of organisational intelligence in a Brazilian news agency (RADIOBRÁS) with the application of text mining tools. Departing from the question about if RADIOBRÁS is fulfilling its social role, we construct an analysis model based on the enormous volume of texts produced by its journalists. CRISP-DM method was applied including the acquisition of the news pro-duced during 2001, preparation of this material, with the cleansing and formatting of the archives, creation of a model of clustering and the generation of many views. The views had been supplied to the administra-tion of the company allowing them to develop more accurate self-knowledge. RADIOBRÁS is an important company of Brazilian State, that spreads out the acts of the public administration and needs a self evaluation based in the knowledge of its results. As any other company, RADIOBRÁS is subject to the increasing re-quirement of competitiveness imposed to the modern organisations. In this scene, the generation and retention of organisational intelligence have been recognised as a competitive differential that can lead to a more adequate management of the businesses, including its relationship with customers and in the adequacy of its structure of work. The importance of the information for the elaboration of the knowledge and, conse-quently, the synthesis of intelligence is widely recognised, and requires a proper treatment adjusted to reach insights that can lead to the activation of the mental processes that will lead to that synthesis. Many internal and external views on the organisation can be built with the use of tools for the extraction of patterns from a large amount of data, subsidising decisively the managers in the decision making process. These views, constructed to answer the specific questions, constitute knowledge in a process of Organisational Learning that influences radically the way in which the organisation is managed. |
| Divulgacão Científica | NAO |
| Homepage do Trabalho | http://www.edilbertoms.pop.com.br |
| Idioma | Inglês |
| local de publicacao | Angers, França |
| Meio de Divulgação | IMPRESSO |
| Natureza | COMPLETO |
| País de Publicação | França |
| Relevância | NAO |
| Título do Artigo | Text Mining for Organizational Intelligence: A Case Study On A Public News Agency |
| Título do Períodico ou Revista | Proceedings 5th International Conference On Enterprise Information Systems Iceis 2003 |